Gene's Note: Creating a Win-Win-Win with ETMs
Last month, we celebrated the Grand Opening of our long anticipated South Ashland branch. Not only does this branch provide Rogue with another location to serve the Southern Oregon community, but also the opportunity to use the final drive-up permit issued by the City of Ashland. As excited as we were to finally be able to use the drive-up permit, we were equally as excited to be able to install an Express Teller Machine in the drive-up lane to serve YOU, our member-owners.
Rogue now offers Express Teller Machines at eight locations, with plans for more in the future. Our Express Teller Machines allow us to better serve YOU with extended hours and personalized service. The Express Teller Machines feature local Live Video Tellers who are ready to help you with your transactions, from cashing checks to loan payments. When speaking with a Live Video Teller, you are able to have a more personalized experience than you would with just a traditional ATM. With over 80% of all transactions being answered in 30 seconds or less, the Live Video Tellers provide a great option for conducting a transaction from the comfort of your vehicle.
The Express Teller Machines also provide extended hours of operation, as they are open from 7am-7pm, Monday-Friday, and are open an hour earlier than the rest of our branches on Saturdays. . Also, the addition of the Express Teller Machines to our branches has helped create seven new full-time jobs here in Southern Oregon.
One of my favorite things to receive a report back on is regarding the first time folks use an ETM. Even though it looks like our Live Video Tellers are “inside of the box,” they are actually nestled away in our local call center, but we can continue to let the folks think they are inside of the machine which gives us a good chuckle.
Here at Rogue, we truly view the addition of the Express Teller Machines and Live Video Tellers as a WIN-WIN-WIN. They provide the convenience of an ATM that you want, with the personalized service that you expect from Rogue.
If you’re curious about using our Express Teller Machines, check out our how-to video here.